eToys

In the toy business, competitive pricing during the holiday season means the hottest items often have the narrowest margins. eToys Direct works to differentiate itself from other online toy retailers by offering the broadest selection of toys and video games on its friendly, easy-to-use web site. In 2003, the company wanted to give its customers new payment choices, specifically deferred billing — a popular promotion appreciated by holiday toy shoppers.

 
View Case Study

“Bill Me Later® represented a significant percentage of our sales for the 2007 holiday season. The convenient service in conjunction with flexible payment options allowed eToys to offer a variety of pricing promotions during our critical (holiday) season."

Michael J. Wagner, CEO

 

All Featured Merchants