Improvement Direct

At the height of the dot.com bubble, the two founders of online retailer Improvement Direct, Inc., saw an opportunity in the home improvement market and immediately set out to capitalize on it. While working at a local plumbing distributor, they noticed that none of the local hardware stores or even the "big box" home improvement stores stocked an adequate array of faucet supplies. At the same time, the Internet was changing the consumer paradigm and the market was shifting under the feet of traditional retailers: consumers were quickly becoming accustomed to getting exactly what they wanted, how they wanted it, and retailers weren’t keeping up with consumer demand, while Improvement Direct was.

 
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"Offering the Improvement Direct Preferred Account allows us to extend our award winning service and convenience to the payment process by offering our customers an alternative way of paying that is simple, flexible and secure."

Christian Friedland,
President of Improvement Direct

 

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